S Kuik (pronounced "coke", it's Dutch, she's adopted) PTY LTD. was created by Sherina Kuik after she saw repeated examples of exceptional customer service become the exception, instead of the norm.

Sherina is passionate about ensuring everyone experiences fantastic customer service as part of their daily life.

Sherina is committed to ensuring people feel valued and are treated like royalty, she aims to connect people with businesses who do the same.

While the goal is to start local, Sherina believes this concept will be easily scalable and will be expanding the brand to a global scale within 10 years.